This is a video from youtube which consists of several adverts althought not all aimed at the same audience they share several conventions that are the same.
- They all have some form of back ground music some only at the beginning to grab the listners attention and some play the background music all the way through.
- The advert need to be entising as there are no visual aids for radio adverts just audio.
- The subject matter of the adverts does not need to be obvious throughout the advert but it does have to at least be at the end.
- The opening is the most important part of the advert as it has to grab the listeners attention.
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